The emergence of social media has changed many aspects of the world as know it – whether it is people uploading inane updates of photos of food to their Facebook profiles, or LinkedIn being as a new recruitment platform, one of the areas that you might not have thought of is how is social media is changing the world of real estate.
In this article we look specifically at Twitter and talk about what are some of the ways in which Real Estate Agents can be using to help improve the performance of their business.
Tip 1: Update Your Profile
Make sure that your profile gives the right impression to the world. You want to ensure that you are presenting the right image as a trustworthy real estate is important. There is not a lot of information that you can input into this space but you can keep it clear and punchy and make sure that everyone knows you are. Be careful with the photo too – make sure it’s a good one.
Tip 2: Use the tools
Use the search and trending functions to find out what people are talking about. What are the real estate hot topics that everyone is talking about? Search on some key terms that you know will connect with your audience – real estate; realtor; interior design; home; home sale; moving companies; home ownership – words that mean something to your industry.
Tip 3: #Hashtag#
Hashtags are a way of collecting information together that is connected – it provides a common thread for topics and helps improve your search results – for example you could include #realestate at the end of your posts on Twitter and that will help surface your posts for anyone searching about real estate.
Tip 4: Use the power of celebrity
You can really see how subjects take off on Twitter when celebrities with huge followers get involved. That is not to say that you need Lady Gaga to retweet you in order for your Tweets to have any impact, but think about who are the celebrities in real estate? Try and link in with them – mention them in your tweets – this will encourage them to reply or retweet.
Tip 5: Content is king
Like with all social media, the essential lesson about Twitter is that content is king. There is no point sending out a lot of tweets if you actually don’t have anything to say. Have real opinion about real estate – make sure you have something to say, a voice that people will respond to. Perhaps you hare driving traffic back to content that you have published on your web site, or you may have a separate blog in which you post your thoughts and opinions. In order to be a credible presence on Twitter you need to have the ability to add to the conversation that the world is having.
Help your real estate business grow. Make sure you are using all of the tools that you have available to you. Log on to Twitter and get Tweeting!